Innovation, Technology, and Productivity

Investments in infrastructure and innovation build a more dynamic and competitive economy by creating jobs and providing people with needed income. Promoting new technologies stimulates international trade and enables the efficient use of resources.

Innovation and technology are essential for competitiveness

It consists of discovering new ways to undertake certain processes or practices to add value to products. Invention allows companies to be more competitive, to create a culture of continuous improvement and to offer a balanced portfolio. Correspondingly, trust and unity between employees and their leaders drives innovation through the exchange of ideas.

Importance of technology

The implementation of new technologies allows companies to discover and leverage new business opportunities and to expand into new markets. Technology is more than a mere opportunity. It has become a key element to survive globalization by eliminating barriers and solving problems.

How to integrate technology into a company

It is important to emphasize that innovation is not only acquiring new tools or recent technology; it is, instead, the use of these assets to improve processes. Effective innovation is done in an organized manner:

1. Planning: Consider how the technology will influence production, what changes it implies and whether it will be necessary to increase the labor force.
2. Strategy development: Once the planning elements have been identified, it is essential to establish objectives and a course of action to achieve them. Additionally, it is necessary to define a method to measure the impact of any changes.
3. Follow-up and evaluation: This step consists of evaluating the obtained results and using appropriate metrics to monitor progress.

Innovation and technology in AgroAmérica

AgroAmerica is constantly innovating in order to maintain its world-class status. Innovation is fundamental to achieving sustainability and maximum productivity. We develop new products with high nutritional value through the responsible and efficient use of resources, while generating employment for the economic development of people and communities.