AgroAmerica

Archives 2023

Practices of Regenerative Agriculture

Practices of Regenerative Agriculture: Cultivating a Better Future

Practices of Regenerative Agriculture

Practices of Regenerative Agriculture: Cultivating a Better Future

Sustainability is a vision that revolutionizes how we understand and practice agriculture more consciously and responsibly towards our environment. At AgroAmerica, we are embracing regenerative agriculture practices in our agricultural processes with the aim of producing healthy food more efficiently and in an environmentally friendly way. But, what does this mean?

Our Regenerative Agriculture Practices

At AgroAmerica, we have adopted regenerative agricultural practices that allow us to cultivate efficiently while protecting the soil, resources, biodiversity, environment, and people. Here are some of our practices:

Soil Care

This approach involves proper soil management to maintain its health and fertility. We use cover crops that retain soil moisture, protect it from erosion, and increase fertility. Additionally, we use banana plant residues as organic matter in the soil.

Efficient Water Use

We identify the required amounts of water for irrigating our field crops through intelligent monitoring systems that consider the weather and soil moisture. Furthermore, we use a micro-irrigation system that allows us to efficiently dose water, and we have reservoirs to capture rainwater during the rainy season for use in the summer.

Biodiversity Regeneration

We contribute to conserving biological diversity and support restoring areas of high biological value and ecosystems relevant to flora and fauna. A fundamental part of our operations is the consolidation of strategic partnerships that enable the implementation of conservation initiatives and projects.

The Impact of Good Agricultural Practices

Agricultural practices extend beyond the environment and the economic and social spheres by creating good working conditions, profitability, and productivity. Through good practices for food production, it is possible to improve soil quality, increase biodiversity, make efficient use of resources, and contribute to the fight against climate change. At the same time, they help improve the quality of crops, enabling the production of healthier and higher-quality food.

Commitment to regenerative agriculture practices

AgroAmerica is committed to implementing  sustainable agricultural practices to ensure a greener and safer future for all. Join us on this path toward more sustainable agriculture. Together, we can make a difference!

Iniciativa Anticorrupción y Transparencia para América Central

Transparency International & Partnership for Central America Join Forces to Tackle Corruption

Transparency International & Partnership for Central America Join Forces to Tackle Corruption

Anti-Corruption and Transparency Initiative for Central America (ACT Project)

SAN JOSE, COSTA RICA, SEPTEMBER 26, 2023 – Today, the Partnership for Central America (PCA) and Transparency International (TI) launched the Anti-Corruption and Transparency Initiative for Central America Project (ACT Project). The ACT Project will encourage companies to volunteer to be held accountable for operating responsibly. The founding members are AgroAmerica, Banco Ficohsa, Corporación AG, Grupo Mariposa, and Pantaleón. This project will be undertaken in El Salvador, Guatemala, and Honduras (“Region”) and will use the OECD Due Diligence Guidance for Responsible Business Conduct as the reference framework to strengthen corporate integrity and investment conditions in the Region.

Alongside the financial contributions from our founding member companies, the ACT Project includes a strategic alliance with the Consejo Hondureño de la Empresa Privada (COHEP). COHEP will play a crucial role in expanding participation in the project.

The ACT Project builds upon the February 2023 launch of Vice President Harris’s Central American Forward (CAF) initiative, which included the Good Governance Declaration outlining the U.S. government’s and PCA’s joint commitments to combat corruption and protect labor rights in the region. The ACT Project also builds on efforts of PCA member companies who committed to the PCA Corporate Pledge on the Rule of Law in June of 2023. The ACT Project’s purpose is to expand the number of companies who are voluntarily committing to be held accountable for engaging in business responsibly.

“Rule of Law and anti corruption ef orts will continue to be a cornerstone of the Biden-Harris Administration’s Root Causes Strategy in the region. I applaud the ef orts of these PCA member companies and others to carry out private sector-led solutions to society-wide challenges to further the objectives of Central America Forward, launched in February 2023 by Vice President Harris,” said Philip Gordon, Assistant to the President and National Security Advisor to the Vice President of the United States, Kamala Harris.

“Our joint declaration with PCA on “Good Governance Good Jobs” outlines a framework and values for working with the private sector. The Department upholds the rule of law and anti-corruption as a cornerstone of U.S. policy in Central America. The private sector’s role is vital. We are excited to see PCA take key steps to operationalize these principles,” said Brian A. Nichols, Assistant Secretary of State for Western Hemisphere Affairs.

“Transparency is a regional challenge that requires regional solutions. I am pleased to be working with business leaders across the region to support this ef ort to hold us all to high standards for doing business,” said Luis Miguel Castillo, Chairman of Grupo Mariposa.

“The ACT Project is a testament to what can be achieved when the rule of law is not just respected but championed. COHEP is honored to contribute to this initiative to foster higher standards for corporate governance in Central America,” said Mateo Yibrin, President of COHEP.

“The engine behind this commitment is the member companies, and we are thrilled to work with Transparency International to bring together one of the most credible anti corruption organizations together with companies who are committed to progress for the societies in which they live, work and do business,” said Mark Lopes, President and COO, Partnership for Central America (PCA).

“We are committed to working with the private sector to bring practical solutions to the challenges in this region. We look forward to scaling and systematizing this work across companies in the region,” said Luciana Torchiaro, Regional Advisor for Latin America and the Caribbean at Transparency International Secretariat.

Specifically, the ACT Project will offer three components: 1) Support the compliance of the pledges by signatory companies, 2) Enhance the capabilities of signing companies and companies within their value chains to adopt, implement, and monitor transparent and legal business practices, and 3) Foster a vibrant and expanding network of corporate integrity in the Region.

The ACT Project will service three groups of companies: a) PCA members who have signed the PCA Rule of Law Pledge, b) COHEP members who have signed a Rule of Law Pledge to COHEP, c) Additional companies that have signed a Rule of Law Pledge to the ACT Project. TI and the PCA invite other companies to join this innovative effort to advance concrete and credible anti corruption efforts in the region.

The Partnership for Central America (PCA) is a non governmental, non-partisan, and non-profit organization that collaborates with a multinational coalition of private organizations to promote economic opportunities among disadvantaged populations in El Salvador, Guatemala, and Honduras. PCA serves as the coordinating body for Vice President Kamala Harris’s Central America Forward initiative.

Transparency International (TI): TI is a global movement working in over 100 countries to end the injustice of corruption. TI focuses on issues with the greatest impact on people’s lives and holds the powerful to account for the common good. TI’s mission is to stop corruption and promote transparency, accountability and integrity at all levels and across all sectors of society.

For additional information contact: rol@centampartnership.org.

 

 

Estándar RSPO

Public Announcement of Recertification of AgroCaribe S.A. Extractora Del Atlántico

Public Announcement of Recertification of AgroCaribe S.A. Extractora Del Atlántico

As part of AgroAmerica Tropical Oil Holding Corp, the company AgroCaribe S.A. Extractora del Atlántico, has applied to Control Union Malaysia Sdn Bhd to carry out recertification audit activities in accordance with the National Interpretation for Guatemala of the RSPO 2018 Principles and Criteria (P&C) Standard for Sustainable Palm Oil Production. 

The Recertification Audit is planned to commence on October 30, 2023 and will be completed on November 04, 2023. 

You can download the document in English here: Anuncio Público por Auditoría de Recertificación



Estándar RSPO

Public Announcement of Recertification of AgroCaribe S.A. Extractora La Francia

Public Announcement of Recertification of AgroCaribe S.A. Extractora La Francia

As part of AgroAmerica Tropical Oil Holding Corp, the company AgroCaribe S.A. Extractora La Francia, has applied to Control Union Malaysia Sdn Bhd to carry out recertification audit activities in accordance with the National Interpretation for Guatemala of the RSPO 2018 Principles and Criteria (P&C) Standard for Sustainable Palm Oil Production. 

The Recertification Audit is planned to commence on November 6, 2023 and will be completed on November 10, 2023. 

You can download the document in English here: Anuncio Público por Auditoría de Recertificación

 

Strong Brand Identity

Keys to Building a Strong Brand Identity

Strong Brand Identity

Keys to Building a Strong Brand Identity

Developing a strong and competitive brand identity results from a well-executed strategy. It is a process that goes beyond creating an attractive logo or crafting a catchy slogan. Instead, it is about shaping an image that is coherent, consistent and genuinely embodies the essence of the organization.

Why is it important to understand and define the brand identity?

A brand is the complete experience customers and other stakeholders have after interacting with the company, its products, or services. Therefore, it is crucial to understand and communicate the hallmark of a brand and what makes it unique. A strong brand is built from the organization’s soul, values, mission and vision. A well-defined brand conveys a clear message to its audiences. In this way, they will know what to expect from a company and recognize their products or services among others in the market. Making a brand easily identifiable and memorable can be crucial to business success.

Consistency

Consistency is vital to building a solid brand identity. Everything, from the graphic line of the brand to the focus on its business actions, must be consistent and reflect the brand identity. Consistency conveys professionalism and helps build trust and recognition among the public. AgroAmerica has strived to be consistent in our messages and actions, working to build relationships of trust with our customers, employees, suppliers, and communities through an ethical, responsible, and sustainable operation.

Authenticity

In today’s world, authenticity has become an essential ingredient for a strong brand identity. Brands that are authentic and transparent in their communication tend to earn the trust and loyalty of their customers. Authenticity involves being true to the company’s values, being honest in communication, and maintaining integrity in all actions. Our authenticity consists in staying true to our values in all aspects of our business. This approach has allowed us to build a strong and respected brand identity in the agricultural industry.

Emotional Connection

Establishing an emotional connection with customers is crucial to promoting brand loyalty. This emotional connection is formed when customers feel the brand understands and values their needs and expectations. This link can be vital to developing lasting relationships with customers and stakeholders.

Implications of Building a Brand Identity

Building a solid brand identity is an undertaking that requires a clear strategy and constant commitment. It involves innovating to achieve authenticity, consistency, and a deep understanding of the values the brand represents.

AgroAmerica: A Solid Brand

At AgroAmerica, we take pride in the brand identity we have forged over the years. Our commitment to sustainable agricultural practices, respect for people and nature, and the desire to provide high-quality products have been the cornerstone of our brand identity. We continue working to strengthen and improve our brand. In this way, we make a difference and ensure our leadership in the sector.

CSR

The Value Chain as a Reflection of CSR

CSR

The Value Chain as a Reflection of CSR

Commitment to Our Employees

At AgroAmérica, we consider Corporate Social Responsibility (CSR) as a crucial component in conducting our operations sustainably and ethically. Our value chain is a testament to our commitment to CSR, starting with fair and respectful treatment of our employees. In this way, we provide a safe and healthy working environment, promote skill development, and foster equity in the workplace.

Sustainable Production Practices

Furthermore, in our value chain, we focus on our production practices. We are committed to maintaining sustainable agriculture practices, which minimize our environmental impact and promote soil health. In addition, we adopt innovative technologies for the efficient use of resources, producing more sustainably.

Investment in Community Development

We are firmly committed to developing the communities in which we operate. We offer decent jobs that provide stable incomes to families, seeking people’s academic, professional, and personal development. In addition, we implement community development projects that focus on education, comprehensive health, medical services, nutrition, and entrepreneurship, among other topics. In this way, we contribute to the well-being and development of people in their communities.

Responsible Relationships with Suppliers

Finally, our commitment to CSR extends to our relationships with suppliers. We work with suppliers who share our values and commitment to sustainability and social responsibility.
Value Chain Reflecting CSR
AgroAmerica is committed to a value chain that reflects social responsibility at every step. To ensure responsible business relationships, we maintain corporate policies related to human rights, environment, and governance issues that extend to our suppliers. Let’s take a journey together through our value chain to better understand how our corporate social responsibility is reflected in each step. Follow our LinkedIn profile to stay updated on our activities and achievements.
corporate governance

The Road to Ethical and Sustainable Corporate Governance

Corporate Governance

The Road to Ethical and Sustainable Corporate Governance

In the quest for a more just and sustainable world, the importance of ethical and sustainable corporate governance has gained increased relevance. Companies play a crucial role in society, regardless of their size, sector or location and their form of governance have a significant impact on the economic, social and environmental spheres in which they operate.

Corporate governance:

Any company that aspires to be ethical and sustainable must establish an ethical framework that guides decisions and actions with long-term sustainable value. An effective governance approach allows the company to maintain its strategic direction and its commitment to sustainability and ethics throughout its operations.

Ethics and anti-corruption:

A company is able to stand out in the market through transparency, ethics and integrity. Adherence to a Code of Ethics, which governs the behavior of all people who are part of the company and those who interact with it, allows an enterprise to generate long-term positive impact in the industry and the countries where it operates.

Human rights:

Companies need to respect every person’s rights, and especially those of the company’s employees. Respecting and promoting human rights generates stakeholder loyalty and minimizes the risks that could affect a company’s operations. A clear and robust human rights policy reaffirms the company’s commitment to the rights of all its workforce, its customers, nearby communities and other stakeholders.

Certifications:

International certifications demonstrating excellence in quality, sustainability, and safety management can be evidence of a company’s commitment to sound corporate policies. These certifications require a culture of continuous improvement and build trust with your stakeholders.
Actions towards corporate governance
At AgroAmerica, our actions towards ethical and sustainable business governance have been essential to position ourselves as a responsible, sustainable company with values. Through our corporate policies and compliance with international standards, we have maintained the success of our businesses, achieving greater competitiveness while generating a positive impact on society. We seek to continue being a world-class company in our industry through this approach.
Biodiversity

Preserving Biodiversity for a Sustainable Planet

Preserving Biodiversity

Preserving Biodiversity for a Sustainable Planet 

Biodiversity is the richness and variety of life on our planet. From majestic Bengal tigers to tiny pollinating bees, each life form plays a vital role in the functioning of ecosystems and the survival of humankind. Today, however, biodiversity is increasingly threatened by human activities and events such as climate change, deforestation, pollution and urbanization. Preserving biodiversity has become essential to achieve a sustainable planet where nature and future generations can thrive.

Why is biodiversity important?

It provides a wide range of benefits to the planet and humanity. Healthy and diverse ecosystems contribute to climate regulation, water purification, flood protection, and soil fertility. In addition, it is a vast source of natural resources, including food, medicines, building materials, and renewable energy. The genetic diversity present in species is also crucial for adaptation and resilience in the face of environmental change.

What is the importance of the interconnectedness of life on Earth?

Life on Earth is an interconnected system, with each organism playing a unique role. Plants produce oxygen and are the basis of food chains, pollinating animals allow plants to reproduce, and predators maintain population balance. Each species is a link in an intricate web of relationships, and losing one species can have cascading negative consequences. Biodiversity conservation protects individual species and the interactions and ecosystem services that sustain life on the planet.

What kind of actions can help preserve it?

Preserving biodiversity requires coordinated efforts at global, national, and local levels. Some key actions include:

Habitat conservation

Protecting natural areas, such as national parks and reserves, is critical to safeguard ecosystems and the species they harbor.

Education and awareness

It is essential to raise awareness of the importance of biodiversity and promote a harmonious relationship with nature from an early age.

Sustainability in agriculture and food production systems

Promoting sustainable agricultural practices and responsible production helps to reduce pressure on ecosystems and minimize negative impacts on biodiversity.

Combating climate change

Reducing greenhouse gas emissions and transitioning to renewable energy sources is vital to protecting vulnerable ecosystems and species.

International cooperation

Preserving biodiversity is a global challenge that requires collaboration between countries, organizations, and communities.

At AgroAmerica, we contribute to biodiversity conservation by applying a regenerative agriculture approach, sustainable landscapes, and a No Deforestation, No Peat, and No Exploitation policy. In addition, we seek to restore forest areas to create positive impacts on the flora and fauna where we operate, as well as other high-value habitats. A fundamental part of our strategy is consolidating strategic alliances that enable the implementation of conservation initiatives and projects.

Social Projects

Benefits of Partnerships to Promote Social Projects

Social Projects

Benefits of Partnerships to Promote Social Projects

One of how companies can contribute to improving society is by collaborating with authorities, institutions and organizations to promote social projects. In alliances with civil society organizations, there are specific benefits that can help achieve better impacts to benefit people.

Three benefits of partnerships with civil society organizations

In-depth knowledge of needs

Organizations often have a deep understanding of the needs of communities and can help companies identify the most pressing problems in a given region or locality. By partnering with these organizations, companies can work together to design and implement projects that address the most critical community needs. 

knowledge sharing

Many organizations provide experience and expertise in social topics that, in some cases, companies still need to possess. For example, if a company wants to implement an education program, it can partner with an organization specializing in designing and implementing successful education programs. It ensures that the program will be effective and significantly impact the community.

Strong relationships with communities

In addition, they can help companies build strong relationships with local communities. Companies can demonstrate their commitment to sustainable development and corporate social responsibility by working with civil society organizations, enhancing their reputation and relationship with the community.

AgroAmerica Alliances

One example of the partnerships that AgroAmerica has established to support education is the support of “The 100,000 Strong in the Americas (100K) Innovation Fund“. It is a public-private collaboration between the U.S. Department of State, U.S. Embassies, Partners of the Americas, companies, foundations, and academic networks in the region. This collaboration seeks to contribute to developing knowledge in new generations through research and innovative solutions.

Social projects of AgroAmérica

In addition, for more than ten years, AgroAmerica has developed different health programs at the Human Development Center in partnership with the University of Colorado Denver. It also supports infrastructure, health, and environmental projects and conducts social impact studies to identify the results and areas for improvement to prepare the company’s Annual Operating Plan. AgroAmerica is committed to working with civil society organizations to promote social projects and contribute to the sustainable development of the regions in which it operates. 

Strategic Alliances

Together we are stronger: Strategic Alliances

Strategic Alliances

Together we are stronger: Strategic Alliances

In an increasingly competitive business world, it is crucial to establish strategic alliances with different organizations and stakeholders. It is even more critical in sectors such as agro-industry, where the supply chain is complex and a collaborative approach is needed to achieve sustainable growth.

What have we achieved with strategic alliances?

At AgroAmerica, alliances have enabled us to maximize the value we generate for our customers and consumers while expanding our operations and strengthening our market position. These alliances include certifying entities, suppliers, environmental organizations, authorities, and academic and governmental institutions.
exchange with actors
Each actor plays a fundamental role in our supply chain, sustainability strategy and business ecosystem. Working together has enabled us to share knowledge, experiences, resources, and networks, which has improved our ability to face challenges and take advantage of growth opportunities.
Improvement of our processes
Our partnerships with certifying entities enable us to improve our production processes, achieve greater sustainability and improve the quality of our products. Working hand in hand with environmental organizations helps us implement projects focused on mitigating our footprint, regenerating resources, protecting biodiversity, and restoring ecosystems.
Increase supply chain efficiency
Maintaining strong relationships with our suppliers allows us to guarantee the quality and availability of the inputs we need to operate and produce. We can negotiate fair prices and jointly develop solutions to improve supply chain efficiencies by working closely with them.
Identify opportunities and provide solutions
Working with authorities and academic institutions has allowed us to access valuable knowledge and resources for innovation and sustainable development. On the other hand, thanks to this, we have identified opportunities for improvement and implemented long-term solutions that benefit our company and society. For this reason, alliances with strategic audiences are essential for business success. At AgroAmerica, we recognize their importance and constantly work to strengthen and expand them. We understand that by collaborating with different market players, we can more effectively and sustainably create value for everyone. You can learn more about the alliances we have forged at this link: https://agroamerica.com/alianzas-agroamerica/